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I’d like to welcome you to the December edition of the Design Thinking Briefs. We put together the top articles on design thinking and send them to you.
Not quite from this month — but a great piece about how Google Ventures has adapted the design thinking process for their own use. It includes some surprising conclusions, including why they think brainstorming doesn’t work. You can also see the video version of this here.
Kal Joffres reflects on what’s broken with one of the key tools the social sector uses to assess technology needs and how seven principles inspired by design thinking can help rethink the way we do needs assessments.
As suggested by the author Ayla Newhouse, we should use design thinking to examine and create the relationships that we want. For most of us, relationship is a wicked problem!
The CEO of Lippincott, Rick Wise, explains in the Fast Company article, how design thinking helps them to become the creative force behind the ubiquitous red-and-white Coca Cola swirl.
Tom and David Kelley believe we could learn to build creative culture, just like how we “karaoke,” and that the key to unlocking creativity in everyone is building creative confidence.
If you are a leader, what are the 3 small steps, with potentially big impact, that can bring design thinking down from on high in your organisation?
“I’m convinced that creative breakthroughs and innovative solutions require creative listening.” – Tim Brown
All the best,
Yong Yee Chong
Social Innovation Lab @ Tandemic
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